iPhone 7 dramatically improves the most important aspects of the iPhone experience. It introduces advanced new camera systems. The best performance and battery life ever in an iPhone. Immersive stereo speakers. The brightest, most colourful iPhone display. Splash and water resistance.1 And it looks every bit as powerful as it is. This is iPhone 7.
Design – Makes a splash. Takes a splash.
– New black and jet black finishes
– Splash- and water-resistant1
– New Home button
iPhone 7 reaches a new level of innovation and precision. The jet black finish is like nothing we’ve ever made. The enclosure is splash- and water-resistant.1 The Home button is completely re-engineered. And with a new unibody design that’s seamless to the touch, iPhone 7 feels as amazing as it looks.
Two sizes. Five finishes.
With iPhone 7 and iPhone 7 Plus, we’re introducing a beautiful black with a matt finish and a deep, high-gloss jet black. Both the 4.7-inch and 5.5-inch models – constructed with incredibly strong 7000 Series aluminium – are also available in our signature silver, gold and rose gold finishes.
The gold standard of black.
Crafted from bead-blasted aluminium, our new black model has a rich, deep matt finish. The high-gloss jet black finish was achieved through a new feat of design engineering – a remarkably precise, nine-step process of anodisation and polishing.2 The end result is so purely and continuously black, you can’t tell where the aluminium ends and the glass begins. The dark side, indeed.
Built to be water-resistant.
With its entire enclosure re-engineered, iPhone 7 is the very first water-resistant iPhone.1So now you’re protected like never before against spills, splashes and even dust.
An all-new Home button.
The Home button on iPhone 7 is an advanced solid-state button designed to be durable, responsive and pressure-sensitive. Working in tandem with the new Taptic Engine, it gives you precise tactile feedback as you press. And it’s even customisable. Welcome home.
Touch ID
Using a highly advanced fingerprint sensor that’s as fast as ever, Touch ID makes unlocking your iPhone easy and secure.
iPhone 7 Camera – An entirely new camera enters the picture.
– 12MP camera
– Optical image stabilisation
– 7MP FaceTime HD camera
– Quad-LED True Tone flash
iPhone is the most popular camera in the world. Now we’ve re-engineered that beloved camera, adding optical image stabilisation, an f/1.8 aperture and a six-element lens to make it even better for shooting photos and videos in low light. And with advanced new features like wide colour capture, your photos and Live Photos will look even more vibrant.
Optical image stabilisation
iPhone 7 comes with optical image stabilisation to reduce blur associated with motion and hand shake. A sensor helps the lens counteract even the tiniest movement, allowing for up to three times longer exposure compared to iPhone 6s.
f/1.8 aperture
A larger aperture allows up to 50 per cent more light onto the camera sensor than iPhone 6s, further enhancing the camera’s ability to take superb low-light photos. Teamed with the new six-element lens, the camera will deliver brighter, more detailed shots.
Quad-LED True Tone flash
Four smart LEDs flash 50 per cent brighter than iPhone 6s. The flash adjusts according to the colour temperature of the environment, resulting in sharper, more brightly lit photos.
Now your movies are just like the movies.
Videos shot in darker settings with iPhone 7 will look remarkably better, enhanced by optical image stabilisation and the all-new f/1.8 aperture. And the 12-megapixel camera captures high-resolution video up to 4K. So you can shoot epic movies of epic moments, even if they’re happening in low light.
Optical image stabilisation
With a longer exposure, optical image stabilisation reduces motion blur in your footage. An f/1.8 aperture helps you film even better low-light videos too.
4K video
iPhone 7 lets you shoot in 4K resolution – with over 8 million pixels. And you can edit your video in iMovie, then share it instantly.
Slow-motion video
Make your favourite moments last even longer. iPhone 7 offers slow-motion support in 1080p and 720p HD.
Time-lapse video
Capture footage at dynamically selected intervals to create a time-lapse video that’s quick and easy to share.
New 7-megapixel front-facing camera. Love your selfie.
The FaceTime HD camera is not only higher resolution, but it also uses wide colour capture. So now you can take sharper and more vibrant selfies. Worried about lighting? The Retina Flash matches the ambient light for a shot with natural-looking skin tones. Hello, gorgeous.
More brains behind the camera. Smarter ISP.
Why is the camera on iPhone 7 so advanced? It has an improved Apple-designed image signal processor built into the A10 Fusion chip. When you take a photo or video, the ISP powers over 100 billion operations and even uses machine learning to make your images look amazing. Other improvements include faster focus, and improved local tone mapping and white balance.
Retina HD Display – The brightest, most colourful iPhone display yet.
– Wide colour gamut
– 25% brighter
– 3D Touch
Almost everything you experience with your iPhone comes to life on its display. It’s where you look at the photos, messages and countless other things that make up your day. The iPhone 7 display uses the same colour space as the digital cinema industry, so what you see will be noticeably more brilliant and vibrant. Because we all deserve a bit more brightness in our day.
More colours. More true to life.
With a new, wide colour gamut, the Retina HD display is able to deliver cinema-standard colours – and the best colour management in the smartphone industry. More shades of the colour spectrum can be used to create an image, meaning that what you see on the screen is a truer representation of the world. So whether you’re checking out photos of that perfect dress or the Live Photos you took on holiday, the colours will be so accurate it will look like you’re there.
3D Touch. Now even handier.
When you use 3D Touch, your iPhone responds with subtle taps. So not only will you see what a press can do – you’ll feel it. The new Retina HD display on iPhone 7 deeply integrates 3D Touch throughout iOS. Now you can interact with Messages, Calendar, Mail and other apps in a more powerful, more responsive way.
A10 Fusion Chip – The most powerful chip ever in a smartphone.
– 2x faster than iPhone 6
– Longest battery life ever in an iPhone
iPhone 7 is supercharged by the most powerful chip ever in a smartphone. It’s not just faster than any previous iPhone – it’s also more efficient. That’s because the A10 Fusion chip uses an all-new architecture that enables faster processing when you need it, and the ability to use even less power when you don’t. And with the longest battery life ever in an iPhone, you can work at twice the speed of iPhone 6 and still enjoy more time between charges.
Faster and more efficient.
With an all-new four-core design, the A10 Fusion chip’s CPU has two high-performance cores and two high-efficiency cores. The high-performance cores can run at up to twice the speed of iPhone 6, while the high-efficiency cores are capable of running at just one-fifth the power of the high-performance cores. That means you get the best performance and efficiency when you need it.
Longest battery life ever in an iPhone.
With the A10 Fusion chip, this year you’ll get more time between charges than ever before. Take advantage of up to two more hours on iPhone 7 and up to one more hour on iPhone 7 Plus than the previous generation.
Double the capacity, up to 256GB.
iPhone 7 doubles the capacity of iPhone 6s across the line to 32GB, 128GB and 256GB. So bring on the apps. Bring on the videos. iPhone 7 can take it. Literally.
Audio – iPhone. Now in stereo.
– New stereo speaker system
– 2x louder than iPhone 6s
– EarPods with Lightning Connector
– Introducing AirPods
For the first time, iPhone comes with stereo speakers, delivering twice the audio output of iPhone 6s and increased dynamic range. So whether you’re listening to music, watching videos or making speakerphone calls, iPhone 7 lets you crank it up. Way, way up.
EarPods. With a Lightning connector.
iPhone 7 comes with EarPods that have a Lightning connector. But if you still want to listen through your old headphones, you can plug them in using a 3.5-mm headphone jack adapter, also included.
Introducing AirPods.
The new AirPods offer a game-changing listening experience. Designed with a huge amount of forward-thinking technology inside a tiny device, these wireless headphones combine crystal-clear sound with a new sense of freedom.
Wi-Fi and Mobile Data – Faster 4G LTE with the best worldwide roaming.
– 450Mbps, 3� faster 4G LTE than iPhone 6
– LTE, Up to 25 bands
– Answer WhatsApp and other third-party calls worldwide roaming.
iPhone 7 features 4G LTE Advanced, with speeds up to 450 Mbps for data downloads – over 50 per cent faster than iPhone 6s and three times faster than iPhone 6.5 And thanks to even more LTE bands, you’ll have the best worldwide roaming available in a smartphone. Happy travels.
Ultrafast Wi-Fi.
iPhone 7 has superfast Wi-Fi – up to 866Mbps with 802.11ac with MIMO. So you can browse the web and download apps, games and videos at lightning-fast speed.
Answer calls on apps like Facebook Messenger and more.
No matter where your call comes from, iPhone 7 can answer it just like a regular call. You can even access your contacts and use call waiting.
Software – iOS 10. It’s why there’s nothing else like an iPhone.
iOS brings iPhone and iPad to life in incredibly personal and powerful ways. The interface is beautiful and easy to use. Intelligent suggestions appear exactly when you need them. And advanced technologies protect your privacy and security. Once you’ve experienced iOS, you’ll understand why so many people love using iPhone and iPad.
Easy to Use – Tap. Swipe. Scroll. See, you already know how to use it.
From the moment you pick up your iOS device, you’re up and running. Tap your favourite app and get straight to work – or play. Swipe from the right side of the Lock screen to quickly pull up your camera. Scroll through thousands of photos in seconds. Everything about iOS is designed to look beautiful and work beautifully.
Performance – So smooth and responsive you won’t even notice it. And that’s the point.
Because iOS is engineered specifically for iPhone and iPad, everything looks and feels incredibly fluid. iOS uses a framework called Metal to maximise graphics performance. Whether you’re surfing the web, moving from app to app or playing the most complex 3D video game, the graphics and responsiveness are amazingly smooth. No other mobile operating system is so effortless and natural.
Experience – Hardware and software designed together. For an experience that stands apart.
Something really special happens when hardware and software are made for each other. Everything just works. Incredibly well. Apps can take full advantage of hardware features such as the powerful A10 chip, advanced camera system, Touch ID sensor and 3D Touch. Your iPad lets you work with two apps at once. iOS even helps your battery last longer by updating apps only when your device is plugged in.
Built-in Apps – Apps as elegant as they are essential.
iOS comes with a core collection of Apple-designed apps you’ll use every day, like Photos, Maps, Messages, Health and more. Each of these apps is engineered with incredible attention to detail. So, for example, when you send a message, you can express yourself in more ways than ever. You can also do things like find people in your camera roll through advanced facial recognition technology.
Intelligence – An OS with a remarkably high IQ.
With sophisticated features – like proactive suggestions, predictive typing and everybody’s favourite personal assistant, Siri – iOS 10 makes everything you do easier, quicker and more fun.
Nobody understands you quite like Siri.
Siri learns how you talk, not the other way around. Thanks to Apple-developed machine-learning technology, you can simply speak naturally. So whether you say “Move my meeting with Tom tomorrow from 2 to 3” or “Change my Thursday 2 pm meeting to 3 pm”, Siri will read you loud and clear.
Siri even works with your favourite apps.
You can ask Siri to set up reminders and to schedule things on your calendar. You can even ask Siri to send a text to someone or find a photo.
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